🔴 Something New Is Almost Here…

We’ve been quietly working on something big.
And now, it’s almost time.

For over two and a half years, we’ve been developing a new sight — one that checks every box we care about: rugged, precise, sleek, and direct-mount ready. It’s been tested, refined, tested again (and again), and we’re finally in the home stretch.

Right now, boxes are being packed. Manuals are printed. Final checks are underway. Photos are dropping. And excitement is building — not just for us, but for everyone who’s been following along and waiting for what’s next from Ultradot.

This new red dot has passed through every layer of our little company:
Katie and I have agonized over every decision.
Andrew has guided its engineering and helped fine-tune the details.
Chris has been out in the wild putting it through real-world testing for nearly a year.
And if you’ve followed us on social media — you’ve seen little clues here and there.

Soon, we’ll finally be able to show you what we’ve built.

When?

The full reveal happens July 14th at Camp Perry. That’s when the first batch of this brand-new sight will be available to the public — right in time for one of the biggest matches of the year.

We’ve never been more proud of a product — or more excited to share it.

Stay tuned.
It’s almost Prime time.

🔴 —Heather